If you are an association executive in the beginning stages of expanding internationally or a component relations executive who is already working with international chapters and wondering if the model you’re using is right after all, this Wednesday is the Virtual Lunch for you to attend!
“International Expansion – You Need More Than a Passport”
Wednesday November 24, 2010
2:00 PM-01:00 PM ET
Register here to attend: http://bit.ly/f7IKrZ
Speaker: Peter Turner
Senior Advisor, Global Development Strategy at MCI Group
Speaker Bio: As senior advisor, global development strategy for MCI Group, Peter works with U.S.-based associations on building their international communities through local office presence, market analysis and business planning, events, and regional communication. MCI Group is a global association management & consulting company with 44 offices in 22 countries. Before joining MCI, Peter's 30 year career includes having served as director, business and product development at IEEE Computer Society; director of business development at Fusion; as senior vice president and foundation executive director at Meeting Professionals International; and as director of meeting services a the American Society of Association Executives.
Resources for Discussion:
Blog Post: "Secrets to Market Share and Product Sales Growth"
Blog: Grow Globally http://growglobally.org/ - GG is an international management blog covering association case studies and thought pieces to help develop "locally relevant" member and customer experiences.
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